Heather Drugge – Senior Associate
Go Principal, Heather Drugge has over fifteen years of experience in marketing products and services in both the private and public sectors, including more than ten years in marketing for high-tech and biotech companies. She specializes in leading technology-based companies through the entire communications process, beginning with corporate branding and positioning. Heather has conceived and produced hundreds of highly effective communications, including interactive software demos, white papers, web sites, brochures, press releases, annual reports and much more.

As manager of marketing communications for Pivotal Corporation, Heather established corporate and product positioning and grew the marketing communications team while company revenues multiplied by 400% per quarter. Heather now directs her energy, creativity, and experience to developing marketing strategies and tactics that generate results for high-tech clients including Corel, Pivotal, ACL Services, Blast Radius, BLive and Business Objects. She holds a master of arts from Simon Fraser University in Vancouver, Canada.

Catherine Ducharme - Senior Associate

Catherine Ducharme, APR, brings over 20 years experience in public relations, strategic corporate communications and marketing communications in for technology companies, research organizations and associations. Most recently she directed PR and corporate marketing activities for global computer security company, Sophos.She’s served as Director of Corporate Communications for MPR Teltech, a major telecommunications R&D company, Dynapro, an industrial hardware and software manufacturer, QLT, BC’s biggest biotech company, Genome BC, a life sciences research organization and Sophos, a global computer security company. In September 2000, she founded Ducharme Communications, a corporate and marketing communications company that provides a range of services for companies from strategic plans and counsel, to PR programs, brand assessments, events, writing and communications coaching.

In addition to her communication skills, Ms. Ducharme has facilitated numerous meetings and workshops for Directors, senior management teams and industry groups. In 2001 she founded the High Tech Communicators Exchange, a professional group of 350 members focused on networking, learning and mentoring. Ms. Ducharme is also an avid writer and speaker and addresses on effective communications, networking, management and career development. Her educational background is in Journalism and Marketing Communications.

Sharon Habib - Senior Associate
Sharon’s 13 years of experience in marketing spans two industries: high-tech and financial. She has applied her marketing and communications skills to audiences ranging from software developers, to middle managers, to senior executives, to the man-in-the-street. She has experience in developing marketing, communications, and brand strategies, implementing them at a tactical level, and evaluating their success. She has re-architected web content to maximize information access and usability.

Sharon has rebranded several organizations and has also branded products from the ground up. She has successfully rolled out many new brands and increased brand awareness. Sharon has extensive experience in managing and executing marketing initiatives, such as online and print promotions, events and other PR activities. She has sought out new partners and managed the relationships for mutual leverage. She has written copy for a wide variety of media, including brochures, press releases, newsletters, websites, presentations, product demos, articles, video and multimedia scripts, white papers, case studies, annual reports and more. Sharon works comfortably with a mix of strategic and tactical activity and uses her innovative and creative abilities, superior written and oralcommunication skills, and energy, to make a difference.

Sanjay Khanna - Senior Associate
Since 1995, Sanjay has worked with some of the world’s most innovative companies, including Accenture (formerly Andersen Consulting), Advanced Micro Devices, Candle Corporation, Commerce One, Hewlett-Packard Company, Hewlett-Packard Laboratories, KPMG Consulting, Nokia Corp., Novadigm, Pivotal Corporation, SAP America, Xerox, Xerox PARC and Yamaha Motor Corp., USA. His work has spanned advertising, analyst relations, corporate article writing, marketing writing, vendor and market research, and presentation and speech writing for print and the Web. Areas that Sanjay’s career has touched on include business-to-business exchanges, computer chip manufacturing, customer relationship management, enterprise software, management consulting, mobility, printing and imaging, robotics, strategic partnering, and Web and wireless technologies. In 1998, Sanjay was presented with an International Association of Business Communicators Silver Six “Award of Excellence” for Never Fakin’the Funk, an article he wrote for Advanced Micro Devices. In 1999 and 2000, he developed ads for Commerce One, Inc. that appeared in Fortune, Industry Week, and The Wall Street Journal in North America.

Chris Fagan, Art Director
Well-known for intuitive, strategic design sensibilities that bring ideas to life—and enable organizations to position themselves as leaders—his vision encourages clients to think differently about the true nature and real value of their solutions. He works with leading biotech, consulting and high-tech companies, helping them win business with compelling identity, print and interactive design solutions. Before founding Fusebox in 2002, Chris was senior graphic designer at PricewaterhouseCoopers (PwC), where he was responsible for designing visionary capabilities documents and proposals that contributed to differentiating the consulting powerhouse and helped to close millions of dollars in new business. Over 15 years, Chris has conceived and produced impactful print communications, Web application interfaces, branding and marketing initiatives for high tech and financial services companies including Business Objects, University of British Columbia, Air IQ Inc., Fincentric Corporation, Rainier Pacific Bank, Syscom Consulting and VantagePoint Systems. Chris is a graduate of Emily Carr Institute of Art and Design.

Shae Hadden –Marketing Consultant
Go consultant Shae Hadden specializes in creating and finessing online marketing communications. During the past five years, she has written and edited diverse Web-based and print materials--from online newsletters, Web sites, landing pages and articlesto press releases, brochures and corporate video scripts. As content developer for Iscape Internet Consulting, Shae implemented effective online marketing strategies for a U.S.-based state bank, edited an online newsletter for travel agents, and developed the information architecture and content for various Web sites. Her entertainment industry experience includes training at the Banff School of Fine Arts, as well as work with the Banff Television Festival, the National Film Board and a Vancouver-based production company. Shae currently contributes her creative flair, keen eye for details and efficient research skills to a variety of consumer-oriented projects. Shae holds a Bachelor of Arts in Music from Carleton University.

Leanne Pawluk - Marketing Consultant
Leanne Pawluk is a marketing communications professional with 13 years’experience in strategic planning and delivery; media relations, project management, event logistics, product marketing, PR and technical writing; and customer success programs. She has owned and operated a communications consultancy for the past decade with experience in many industry sectors including portable biometrics, identity management, telecommunications, CRM, ERP, networking, software, ecommerce, and consumer products.She has managed internal communication initiatives; developed nationally-recognized employee education and awareness programs; produced award-winning corporate materials and web content; created highly successful customer service and appreciation programs and organized high profile events on behalf of Canadian and US clients including: CryptoLex Inc., Lipstream Networks, Vivace Networks, TELUS, Verizon Wireless, IBM, Echopass,US Naval Reserve, Netility, Maximizer Software, Eicon Networks and RainmakerDigital; created marketing and technical documents for Eicon Networks and Palm Inc.; developed press materials and executed media relations plans on behalf of Circa Solutions and Aston IT Group.